• Different Perspective

    Second opinion - Different Perspective

    Something is not really working as you want it in your organization. I help your digital business with an analysis of strategy, resources, competence, processes, marketing, sales, technology and give my advice what to change to faster reach your goals. I give you an outside and a different perspective.

    Digital Marketing Feasibility

    Feasibility Check

    You already have a business plan for your own start-up or for a new project within your company. You need someone else to look over it: 

    • Is the budget realistic?
    • Is this a real business case?
    • Will we be able to convert this much?
    • Is the pricing fine?
    • Do we have the right skillset onboard?

    Digital Marketing Training

    Digital Training

    You need more digital competence in your team. I do seminars with a group of people in your organization or individual training with topics like:


    Digital Advertising

    The Future of Digital


    You have certain open questions in your team, I put together and invidual training program for you, your company or your team.

    Digital Marketing Monetiziation


    You have a product, an online shop, a website with traffic and you need information on how to monetize our assets.

    Market entry

    You have a product, an online service or a new technology. You would like to enter the European market or specifically the Swiss market.


    You are organizing a panel discussion or a round table conversation in German, English or Swedish and need a presenter and an organizer.

  • Consulting - use all your digital business opportunties

    Digital Consulting

    • Digital Strategy Development – Marketing & Sales, Ecommerce, Media
    • Training of Digital Competence
    • Advising Agencies on Organization, Competencies, Resources, Technology
    • Business Plan Analysis - Feasibility, Goal Achievement
    • Monetization Online - Can I make Money with it?
    • Publisher-Training - How to monetize my inventory
    • Start-up Support
    • Market entry partner - CH
    • Finding the right Investor for my Start-up
    • Communication and Marketing Concepts Digitally
    • Branding

  • Use all your Digital Business Opportunities

    Transform Now!

  • LET'S Connect!


    +41 79 348 49 30




  • Mail me now - Let's grab a coffe together


  • Coaching - Balancing Individuals and supporting organisations to use their full potential

    In English, auf Deutsch eller på Svenska


    You are facing one of the following situations - Personal Growth Coaching

    • What's the next step in my career? - Career Positioning 
    • Who I am - where I'm going? - Life Planning
    • How can I live more of my inner person?  - Personal Growth
    • What are my personal strengths and resources? - Strength Analysis
    • How can I integrate profession, vocation, talent and passion? -Live your Passion 
    • What feelings do I feel?  Your relationship to feelings - in everyday life and at work
    • What drives me? What motivates my staff? Motivation 
    • I just changed my job, now everything is different, why?  - Change of roles
    • What defines performing teams? Can my team do better? - Performance team 


    • Individual Coaching
    • Team Coaching
    • Leadership Coaching 
    • Coaching in Combination with Holidays and Yoga
    • Coaching in Combination with Ayurveda and Yoga Holidays




  • References Coaching

    Developing the potential of the human potential, I love!


    Oliver Stäcker

    Founder & CEO of gotomo GmbH

    Some times it's not about making decisions immediately. More important is to figure out, which options will come up and to learn what's behind those options. Catrin guided me carefully through this process and helped me to see more clearly. During the coaching process with Catrin, I took the decision to found the mobile expert company gotomo GmbH, Zürich.

    Guido Erroi

    Regional Sales Director, Corero Network Security

    During the process of changing job and deciding what my next steps in my career will be, I worked intensely with Catrin as a Coach. She was a big help and I thank her a alot.


    Live your Dream, Use your Potential - Balanced

  • Partners

    We cooperate with the following organizations



    Fell in love in Sri Lanka and with Sri Lanka. Now married to a Sri Lankan and travel as much as I can to this beautiful and exotic island. With SRILANKAREISEN.CH I help other people to visit this pearl in the Indian Ocean.



    A platform for the confident women, who are interested in developing their career and still lead a balanced life. businessfrau.ch targets all working women in Switzerland. businessfrau.ch - career and life.

    Digital Golf Trophy

    Co-founder and organizer of the annual digital golf event in Switzerland. Since 2010 Peter Strassmann, Ueli Weber and me organize this fun event in the digital arena for around 60 golffans. We excel thanks to very generous sponsors. 


  • About 



    15 years of Leadership Experience

    Building Teams and Coaching Excellence

    Swedish - Swiss

    Sweden, Switzerland, Sri Lanka


    17 Years Digital Work Experience

    CEO admazing AG - Digital Media Agency and State of the Art Technology

    CEO Tradedoubler AG - Leading Affiliate Network & Performance Marketing

    Head of Marketing, Tamedia AG - Classifieds

    Sales Manager, Tele2 - Telecom


    Educational Background

    Bachelor in Business Administration, University Växjö, Sweden

    Master of European Business Studies, University Linz, Austria

    Executive Master in Psycho-Social Management, Fachhochschule Nordwest, Switzerland

    Systemic Coach from ISI, Switzerland

    Hatha-Yoga Teacher Prema Yoga, Zürich, Switzerland

    Languages: Swedish, English, German, Swiss-German, French



    First female Board Member of the Swiss Online Marketing Association IAB Switzerland

    Co-Founder and Organizer of the Digital Marketing Golf Trophy in Switzerland.
    Initiators of the Swiss Online Marketing Tradefair

    Frequent Speaker at various Conferences, Universities and Events on Leadership, Coaching and Digital Marketing

  • Language is key

    I speak English, Swedish, German

  • Let's connect

    Catrin Rubenson


    Oberrenggstrasse 7

    CH-8135 Langnau am Albis


    +41 79 348 49 30


    UID: CHE-310.879.695



    All pictures on this site are downloaded from the license free sites Pixabay.com or Unsplash.com.

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